A few months back, Kai shared his aspiration of launching his very own clothing brand. Intrigued, Kai and his Dad, Steve, sat down together to brainstorm ideas. It wasn't long before he came up with the perfect name: Crowned Colors. Curious about its significance, Steve asked him to elaborate. Kai passionately explained that he believes every individual, regardless of their race, has the potential to be royalty. As a biracial individual, he finds this concept particularly significant, as he strongly opposes racism.

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Once they finalized the name, their next step was to create a captivating logo and a compelling mission statement. Here's what they came up with:

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At Crowned Colors, we believe that all colors have the power to reign and be celebrated as kings and queens. Our narrative revolves around the idea that no color is superior or inferior to another, and that every shade and hue deserves to be embraced and celebrated.